Selfridges, Department store on Oxford Street, City of Westminster, London, United Kingdom.
This department store occupies a Beaux-Arts building designed by architect Daniel Burnham, featuring classical columns and a symmetrical facade with large glass windows spanning approximately 540,000 square feet (50,000 square meters).
Opened in 1909 by Harry Gordon Selfridge with an investment of £400,000, the building received its Grade II* listed status in 1970, recognizing its importance as an early 20th-century commercial structure.
The store introduced innovative features such as reading rooms and social gathering areas, reflecting early 20th-century changes in shopping culture and contributing to the independence of women by offering leisurely retail experiences.
Located at 400 Oxford Street in Westminster, the store offers a wide range of products including fashion, cosmetics, electronics, and gourmet food across its expansive layout with modern amenities for visitors.
During World War II, the building's lower basements served as secure communication facilities for the United States Army, where General Dwight D. Eisenhower and military personnel conducted strategic operations.
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